In everything from games to ebooks, the downloadable content business follows the model of creator delivering content to large portal/publisher/distribution sites that will sell that content and return a royalty to the creator. Depending upon the site and genre that royalty is usually in the range of 25% to 40% of the net sale price going back to the developer. In many cases these distributors will dictate the sale price and also require the author to remove links back to their website as well. Many of these distributors also require embedding of their logo so that they can have a large branded catalog of content. In most cases the distribution site brings one critical element to the table - lots and lots of traffic - and they use this to leverage the lions share of profits.
The Rusty Axe website works under a different model that we like to describe as virtual shelf space. For example if you click on the Casual Arcade link in the left hand side of this page then you will be taken to a list of arcade games such as Eets and Puzzle Quest. We can put your downloadable game demo into one of those spots, your demo can link back to your sales page where you set your price. Your demo, made your way, sold at your price carrying your brand logo not ours. Upon release on our site we will announce your product on our front page and, on an ongoing basis, if you supply us with news worthy text about your product then we will also release those news items on the front page of our site as you report them to us. Our job is to run a good online store to sell our products through. There is no good reason that you shouldn't benefit from what we are already doing - we feel that we are successful if we can help you to succeed. Our discounted introductory rate for a virtual shelf slot is $30 for an entire year. If you are selling your product for $19.99 then you need to make two sales from our website in a year to have this offer more than pay for itself.
We also offer some more traditional advertising products.
Block ads. are 200x200 pixel graphic images that show up on the left hand side of just about every page on our website - see the Shadow Armies book link on the left hand side of our site for an example. These are $25 a month or $200 for a year.
Our game strip can be seen on the RHS of just about every page on our website. Featuring a product in the game strip - which comes bundled with a virtual shelf space slot worth $30 - costs just $75 for a year.
Lastly the banner ad seen at the bottom of most pages on our website is available for $50 a month or $450 a year.
Contact Rusty Axe advertising with information about your product and we can start promoting your product today!
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